SOCIAL MEDIA MARKETING FOR AUTHORS

​Maximise your book's reach through social media and advertising on your favourite platforms. 

We have a running joke about social media in that we're too busy doing other people's social media channels that we don't pay much attention to our own! And we rarely market our business because we don't need to. Word of mouth from existing clients and recommendations from others in the global publishing industry keep us busy with our outsourcing solutions and consulting services. But for authors, small and specialist publishers, having a social media content strategy is important.

And we can help with that.

In fact, we are always being asked about social media as part of the marketing mix! We've been invited to do multiple presentations on it - from small presses to university students through to Writers' Festivals and writing centres. And it's great to watch the audience work through their marketing strategy and determine the social media channels they want to work with.

Social media is an important channel for book marketing but many authors still don't know what to post or feel uncomfortable about what they share. For some people it is extremely important, others have very little understanding of how social media works, and there are authors who just aren't right for this form of marketing. Trust us, social media is not for everyone.

That comes down to these key points about social media platforms which are there to: 

• drive engagement
• encourage discussion
• share consumer information and news
• build virtual networks and communities
• have a conversation
• build an online connection

And authors and small presses, need a content strategy in line with their overall marketing strategy.

There's plenty of content ideas - share behind the scenes content, excerpts from your books, endorsements, reviews, events, launches, customer visits, industry news & awards etc. Engage with readers by consistently posting and interacting - you'll increase your book's visibility and build a community around your work. Don't forget to use hashtags and collaborate with others (booksellers, librarians, influencers) to help reach a wider audience and drive more sales.

Remember:  it's not the quantity but the quality that counts. it's about having an engaged audience. Engagement figures are much more important than impressions but everyone gets lost in the higher numbers of those 'eyeballing' their posts, particularly when advertising/boosting their content.

Need help with social media? We can help you build a content plan for your social media channels. Book in an author marketing and coaching session with us and take advantage of 34 years experience in the book publishing industry. We'll guide you through the process but more than that - our services cover everything from distribution to publicity, social media to websites. Depending on availability, we can also look after your social channels as well. Our online author consulting services are reasonably priced and we offer flexible "out-of-office" hours for one hour meetings. 

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