Welcome to RM Marketing Services
Helping publishers do what they do best
At RM Marketing Services, we work at the intersection of books and the business of publishing. We provide practical, senior-level marketing, sales and consulting support that helps publishing organisations operate more effectively — from strategy through to execution.
Founded in 2014 by Rachael McDiarmid, RM Marketing Services draws on more than 35 years’ experience across trade, academic and professional publishing. Our work spans book marketing and sales, publisher relations, distribution and library supply, content acquisition, digital platforms and supply-chain support, both in Australia and internationally.
We work primarily with publishers, distributors, library suppliers and industry service providers. We also offer consulting and coaching for authors, often working in collaboration with their publisher.
Whether you need support for a specific campaign, ongoing outsourced marketing capacity, or help delivering a complex industry project, we work as a trusted extension of your team — managing the marketing and business side so you can focus on creating, curating and publishing great books.
At RM Marketing Services, we work at the intersection of books and the business of publishing. We provide practical, senior-level marketing, sales and consulting support that helps publishing organisations operate more effectively — from strategy through to execution.
Founded in 2014 by Rachael McDiarmid, RM Marketing Services draws on more than 35 years’ experience across trade, academic and professional publishing. Our work spans book marketing and sales, publisher relations, distribution and library supply, content acquisition, digital platforms and supply-chain support, both in Australia and internationally.
We work primarily with publishers, distributors, library suppliers and industry service providers. We also offer consulting and coaching for authors, often working in collaboration with their publisher.
Whether you need support for a specific campaign, ongoing outsourced marketing capacity, or help delivering a complex industry project, we work as a trusted extension of your team — managing the marketing and business side so you can focus on creating, curating and publishing great books.
Specialists in outsourcing and consulting
RM Marketing Services provides outsourced sales and marketing support, project management and publishing-industry consulting for organisations working in and around the book trade. We work as an extension of your team, stepping in where in-house capacity is limited or specialist expertise is required.
Whether you’re a local or international publisher, distributor, library supplier or industry service provider, chances are you’re juggling competing priorities and limited time. That’s exactly why RM Marketing Services was created — to take care of the marketing and commercial side of publishing, so your team can stay focused on creating, curating and publishing books.
If there’s a long to-do list sitting on your desk, we can help bring order, momentum and follow-through. With more than 35 years’ experience across senior management, product, sales and marketing roles — in Australia and internationally — Director Rachael McDiarmid brings deep, practical knowledge across print and digital publishing, trade and scholarly markets, distribution and library supply.
Author consulting and coaching
In addition to our work with publishing organisations, we offer one-on-one consulting and coaching for authors working on book projects. These sessions focus on practical guidance around promotion, publicity, marketing and distribution, tailored to the author’s goals, book and publishing context.
Sessions are delivered online in the evening and can be booked directly or through your publisher. We’ll guide you through everything you need to know about promotion, publicity, marketing and distribution — tailored to your goals and your book. Gift Cards are also available.
Workshops, training and onboarding
RM Marketing Services delivers industry-focused workshops, presentations and training for publishing organisations, authors and writers’ groups. Sessions cover book metadata and discoverability, distribution strategies, sales and marketing fundamentals, social media campaigns and the structure of the Australian publishing supply chain.
We also offer tailored onboarding and internal training for publishing teams, including Publishing 101 sessions and workflow setup for sales and marketing functions.
Whether you need support with staff training, a strategic project or a deadline-driven campaign, RM Marketing Services provides practical, experienced help to get it done.
📩 Want to discuss how we can help? Get in touch.
Whether you’re a local or international publisher, distributor, library supplier or industry service provider, chances are you’re juggling competing priorities and limited time. That’s exactly why RM Marketing Services was created — to take care of the marketing and commercial side of publishing, so your team can stay focused on creating, curating and publishing books.
If there’s a long to-do list sitting on your desk, we can help bring order, momentum and follow-through. With more than 35 years’ experience across senior management, product, sales and marketing roles — in Australia and internationally — Director Rachael McDiarmid brings deep, practical knowledge across print and digital publishing, trade and scholarly markets, distribution and library supply.
Author consulting and coaching
In addition to our work with publishing organisations, we offer one-on-one consulting and coaching for authors working on book projects. These sessions focus on practical guidance around promotion, publicity, marketing and distribution, tailored to the author’s goals, book and publishing context.
Sessions are delivered online in the evening and can be booked directly or through your publisher. We’ll guide you through everything you need to know about promotion, publicity, marketing and distribution — tailored to your goals and your book. Gift Cards are also available.
Workshops, training and onboarding
RM Marketing Services delivers industry-focused workshops, presentations and training for publishing organisations, authors and writers’ groups. Sessions cover book metadata and discoverability, distribution strategies, sales and marketing fundamentals, social media campaigns and the structure of the Australian publishing supply chain.
We also offer tailored onboarding and internal training for publishing teams, including Publishing 101 sessions and workflow setup for sales and marketing functions.
Whether you need support with staff training, a strategic project or a deadline-driven campaign, RM Marketing Services provides practical, experienced help to get it done.
📩 Want to discuss how we can help? Get in touch.
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We have a running joke that we're too busy doing everyone else's socials that we don't have time for our own (!), but we like to post updates on books we're working on, authors we're working with, the services we offer, and interesting articles about the publishing industry.
Follow us on Instagram for helpful tips and tricks about book marketing and to keep up-to-date on campaigns, publicity and events. You can also find us on Facebook, LinkedIn, X and Threads. |
Side Note
While we specialise in marketing for the book industry, we've been known to work on special projects with academics, leadership and executive coaches, and selected charities for a small number of hours each week. Contact us for further information and availability.
While we specialise in marketing for the book industry, we've been known to work on special projects with academics, leadership and executive coaches, and selected charities for a small number of hours each week. Contact us for further information and availability.