Ideas for Publishers
Where to start? Whether it's short-term consulting or a long-term sales & marketing business relationship, local and international publishers and suppliers have a wealth of skills and knowledge available through RM Marketing Services.
Here is a list of suggestions based on work we've done for our clients however we've covered all sales and marketing functions in publishing, distribution and library supply in both print and digital formats:
Here is a list of suggestions based on work we've done for our clients however we've covered all sales and marketing functions in publishing, distribution and library supply in both print and digital formats:
- Author Coaching & Mentoring — working directly with authors to provide tailored coaching in book marketing, distribution, and social media—often delivered as part of a publisher’s author care program.
- Business Development — strategic projects for specialist publishers and distributors, including identifying new market opportunities and developing targeted growth plans.
- Campaign Management — planning, executing, and reporting on integrated print and digital campaigns, with a focus on achieving measurable results.
- Corporate Communications & Strategic Plans — development and delivery of communication strategies and long-term business plans.
- CRM/Database Management — set-up, review, co-ordination, and ongoing management to ensure efficiency and accuracy.
- Design & Creative Assets — brochures, flyers, digital assets, social media and multimedia content to support marketing and publicity campaigns.
- Digital Marketing — enewsletters, social media marketing, and advertising strategies tailored for the publishing industry.
- Distribution & Supply Chain Support — ERP support, workflow reviews, and identifying opportunities to strengthen supply chain efficiency across ANZ and international markets.
- Ebook & Digital Platform Management — reviewing workflows, manage supplier relationships and digital content strategies for maximum reach and efficiency.
- Events & Author Engagement — planning and co-ordination support for launches, festivals, conferences, and bookseller or library events, including logistics, invitations, and promotional strategies.
- New Product Development — analysis, demonstrations, marketing, and sales planning for online resources and digital products.
- New Title Workflows — establishing, reviewing, and monitoring workflows for both print and digital releases.
- Publicity & Media Campaigns — media release creation, pitching to media, managing interview schedules, and securing coverage across targeted outlets.
- Product Promotions — design, marketing communications, and support for retail, corporate, and special sales opportunities.
- Policies & Procedures Review — consulting and analysis to improve operational efficiency and compliance.
- Product Management — pricing strategies, inventory systems, and bibliographic data management.
- Publisher & Distributor Relations — extensive experience collaborating with local and international publishers on strategic projects, supply chain initiatives, and content acquisition.
- Recruitment Advice & Support — consultation, interviews, and feedback for publishing-specific roles.
- Special Promotions — channel marketing, non-retail avenues, corporate sales, and tailored promotional activities.
- Social Media Management — strategies, content creation, and ongoing account management.
- Short or Long-Term Cover — full-service support for sales, marketing, product management, or operations during staff shortages or leave
- Website & Content Management — strategy, implementation, e-commerce support, and analytics to optimise online presence.
- Workshops & Training — bespoke in-house or online sessions on book marketing, distribution, publicity, metadata, and social media for publishers, distributors, and authors. Designed to upskill teams quickly and provide practical, industry-specific knowledge.
