Ideas for Publishers 

Where to start? Whether it's short-term consulting or a long-term sales & marketing business relationship, local and international publishers and suppliers have a wealth of skills and knowledge available through RM Marketing Services.

Here is a list of suggestions based on work we've done for our clients however we've pretty much covered all sales and marketing functions in publishing, distribution and library supply in both print and digital formats: 
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  • Campaign management - print and digital strategies, execution and reporting
  • Copywriting and proofreading services - online products, promotional materials, catalogues, books
  • Corporate Communications and Strategic Plans - planning and delivery
  • Database management - set up, review, co-ordinate or manage 
  • Design - brochures, flyers, digital assets, multimedia content
  • Digital marketing - enewsletters, social media marketing and advertising
  • Distribution and Supply Chain - ERP support and management
  • Content Management - ebook and digital platforms
  • Ebook and digital platforms - review existing workflows and supplier relationships
  • New product development (online resources) - analysis, demonstrations, marketing, sales
  • New title workflows - review, establish, prepare, monitor for print and digital
  • Publicity & media releases - manage media campaigns, author interviews
  • Product promotions - design, marketing communications and support
  • Review ANZ supply chain - support with existing/new distribution opportunities
  • Review policies and procedures - consulting and analysis
  • Product Management - pricing, inventory, bibliographic data
  • Publisher Relations - extensive experience with working with local & international publishers on strategic projects, supply chain initiatives & content
  • Publishing projects - support with project management and co-ordination, particularly for digital
  • Recruitment advice and support - consultation, interviews, feedback for publishing industry jobs
  • Special Promotions - channel marketing, non-retail avenues, corporate and special sales
  • Social Media - strategies, content, management
  • Staff shortage - full service support for sales, marketing, product management or operations
  • Website and content management - strategy, implementation, ecommerce support, analytics

Looking for something not listed above? Feel free to contact us to discuss your requirements. Our director Rachael McDiarmid is one of the most networked people in the industry (having worked with distributors and publishers across the globe) and can help you find someone more suitable. 

Recommendations

There are few aspects of the publishing industry that Rachael McDiarmid hasn’t thought about in her career in books and publishing. I had the benefit of her insights as a colleague at Frankfurt Book Fair over a number of years, and trusted her to give me advice about our interest in finding meaningful direct contact with libraries and schools, an entirely new area for UWA Publishing. I would have followed up with additional small projects at the time had Rachael not moved into a new position in publishing. Back out in her own right again, I thoroughly recommend her for her insights and intelligent analysis. Rachael is trustworthy and smart, and thus a great asset to those of us working in the publishing trade."

Professor Terri-ann White
(Former) Director, UWA Publishing

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