Flexible sales and marketing services
If you've recently come across my website either via referral, search or industry reputation, here's a post that summarises what I can do for you. There's also a brochure you can download (using the link below) that provides more information....
RM Marketing Services was established in 2014 to provide a range of sales and marketing services to publishers, distributors and vendors - locally and internationally. After 11 years working as Publisher Relations Manager for James Bennett (the region’s largest library supplier) and the divisional manager of the Inbooks distribution business (representing over 70 overseas presses to the broader book trade in Australia and New Zealand including Harvard University Press, Yale University Press, University of California Press, Rowman & Littlefield, British Library Publications) it was clear there was a gap in the market for support services - particularly for small to medium publishers.
Once launched, it didn’t take long for clients to sign up as word-of-mouth spread. Every publisher wanted something different - proofreading/editing of a manuscript or pitch document; email marketing campaigns to retailers, libraries or direct-to-consumer; sales and promotion management for digital platforms; market research and recommendations; website development and management; social media strategy and creation of digital assets; design of brochures, flyers, posters, banners, advertisements and other promotional items; as well as distribution advice and general consultancy related to the ANZ supply chain.
With over 27 years experience in sales, marketing and management roles, and a wealth of knowledge about the local and international publishing and bookselling industry, consider outsourcing some of your sales, marketing, administration or operational tasks to RM Marketing Services today. We provide an affordable hourly rate to clients so why not move some of your regular sales and marketing tasks to an “on-demand” service and let’s manage your “to-do list” together!
There are few aspects of the publishing industry that Rachael McDiarmid hasn’t thought about in her career in books and publishing. I had the benefit of her insights as a colleague at Frankfurt Book Fair over a number of years, and trusted her to give me advice about our interest in finding meaningful direct contact with libraries and schools, an entirely new area for UWA Publishing... I thoroughly recommend her for her insights and intelligent analysis. Rachael is trustworthy and smart, and thus a great asset to those of us working in the publishing trade.
Professor Terri-ann White
Director, UWA Publishing
Rachael McDiarmid has been in the Australasian book trade since 1990. Working in trade, academic and professional publishing as well as library supply and book distribution, she's worked with thousands of publishers, distributors, library vendors, and authors around the globe. She loves a belly laugh, strong coffee, wine, and good food. She is known for her no bullshit approach. This is her blog.