RM MARKETING SERVICES
  • Home
  • Marketing Services
  • Ideas for Publishers
  • Blog
  • About us
  • Contact us

Well it's about time....

10/4/2014

0 Comments

 
Well, it's what many of you are thinking so I thought I would just say it. Why not start my new blog with the bleeding obvious!

After nearly 11 years working for a key account for local and international publishers, with responsibilities that covered everything from retail (wholesale) distribution to library supply (academic and public), print products to digital (online reference and ebooks), marketing communications that included website, social media, enewsletters, print promotions and more - I've got more than enough experience to help others with the Australasian marketplace.  

During my time at James Bennett/Inbooks I was always asked - and respected - for my advice on the publishing industry. From international wholesalers to small publishers, my role as Publisher Relations and Marketing Communications Manager was utilised by many - for free! *

And let's not ignore my 13 years in publishing prior to that - product, sales, marketing, key account management, business development....my career has been extremely varied and wonderfully rewarding.  It's covered trade, professional and vocational education publications and all facets of marketing. And it's seen an awful lot of change - remember ordering everything via ocean freight (and adding two months to publication dates) or faxing through price and availability enquiries to overseas suppliers (no internet or email)?  Ah, the good old days...

At the end of the day, the publishing industry is in my blood. I can't help it. Warts and all, it's a fascinating - and changing - industry. And the one thing that I've noticed the most - particularly for the larger organisations - is that they are now run by accountants. The nature of publishing has changed. Everything is counted, every cost reviewed, every cost saving initiative is introduced.  No one seems to have enough resources - or time - to do even the most basic of jobs. There isn't the same flexibility, there isn't the same money available, and sadly there is also not the same level of experience in the book trade that there used to be. Too many people come and go because they have "digital" skills but they don't GET the industry, they don't take the time to learn it, and many lack basic customer service skills.  

Isn't it the first rule of business? No one exists without the customer.  It's about giving them what they need in order to sell or consume your product.  I fear publishers have lost sight of that and I'm here to help.

In starting this enterprise of mine it took me all of two seconds to come up with my mission: helping publishers do what they do best.**  Contact me today for any marketing service you require help with.

Disclaimers:
* OK there was the odd bottle of wine presented as a thank you gift
** And if you don't know what that is, you will definitely need my help!
0 Comments

    Author

    Rachael McDiarmid has been in the Australasian book trade since 1990. Working in trade, academic and professional publishing as well as library supply and book distribution, she's worked with thousands of publishers, distributors, library vendors, and authors around the globe. She loves a belly laugh, strong coffee, wine, and good food. She is known for her no bullshit approach. This is her blog.

    Archives

    November 2020
    October 2020
    September 2020
    June 2020
    April 2020
    November 2019
    October 2019
    July 2019
    October 2018
    April 2018
    January 2018
    December 2017
    November 2017
    October 2017
    April 2014

    Categories

    All
    Academic Library Supply
    Adobe
    Adobe Creative Cloud
    Australian Book Industry
    Australian Distribution
    Australian Gin
    Australian Publishing Industry
    Author
    B2L
    Badges
    Ben Randall
    Bibliographic Data
    Book
    Book2Look
    Book Industry
    Book Marketing
    Book Review
    Booksellers
    Campaign Management
    Consult
    Consulting Services
    Content Acquisition
    David Box
    Design
    Designer
    Digital Marketing
    Direct Marketing
    Distribution
    EBL
    Ebooks
    Ebrary
    Editing
    Endorsements
    Etextbooks
    Every Stranger's Eyes
    Flyers
    Google
    Graphic Designer
    How To Market Books
    Internet
    Introduction
    Inventory
    Library Supply
    LinkedIn
    Local Publishing
    Major Street Publishing
    Marketing
    Marketing Solutions
    My Identifiers
    MyiLibrary
    New Book Information
    Nielsen
    Online Marketing
    Online Marketing For Busy Authors
    Operations
    OTJ
    Outsourcing
    Outsourcing Solutions
    Photoshop
    Portfolio
    Posters
    Project Management
    Promotional Material
    Promotions
    Proofreading
    Proquest
    Publicity
    Publisher Relations
    Publishing
    Publishing Industry
    Rachael McDiarmid
    Recommendations
    Review
    RM Marketing Services
    Sales
    Sales Material
    Sisters For Sale
    Small Press
    Special Accounts
    Supplier
    Supply Chain
    Thorpe-Bowker
    Time Management
    Tips And Tricks
    Training
    Website Management
    Wholesaler
    Writing

    RSS Feed

Recommendations

There are few aspects of the publishing industry that Rachael McDiarmid hasn’t thought about in her career in books and publishing. I had the benefit of her insights as a colleague at Frankfurt Book Fair over a number of years, and trusted her to give me advice about our interest in finding meaningful direct contact with libraries and schools, an entirely new area for UWA Publishing. I would have followed up with additional small projects at the time had Rachael not moved into a new position in publishing. Back out in her own right again, I thoroughly recommend her for her insights and intelligent analysis. Rachael is trustworthy and smart, and thus a great asset to those of us working in the publishing trade."

Professor Terri-ann White
(Former) Director, UWA Publishing

Contact Us

    Keep up to date with news!

Submit
  • Home
  • Marketing Services
  • Ideas for Publishers
  • Blog
  • About us
  • Contact us