The publishing world is busy. Whether you're running a university press, small trade house, specialist imprint, or juggling multiple roles across departments with limited capacity—it’s easy for things to pile up.

​You’re not alone—and you’re not failing. You just need someone who can step in and get the work done.
That’s where we come in.

RM Marketing Services provides experienced, flexible support for publishing businesses—without the overheads of a full-time or part-time hire.

Led by Rachael McDiarmid, RM Marketing Services brings 35+ years of senior-level experience across trade, academic, scholarly, and professional publishing. Her background spans product development, sales, marketing, library supply, distribution, metadata, and content acquisition. If you’re in the publishing industry, she’s probably worked in your world—or closely alongside it.

Since 2014, the business has supported publishers, distributors, authors, and book-adjacent organisations both locally and internationally. Whether you need extra capacity, specialist skills, or help clearing the backlog, we work inside your systems and alongside your team to get results—quickly, professionally, and with minimal fuss.

What outsourcing looks like
Outsourcing with RM Marketing Services means engaging us for a set number of hours each week to deliver clearly defined tasks or projects. Some clients need 4–5 hours on a regular basis; others require 10. Special projects can extend to 15–20 hours per week when the business can accommodate it (and we do our best to say yes when we can!).

We’re not staff, but we operate like part of your team. In fact, we’re often included in team meetings or invited to attend events and planning sessions. We represent your organisation professionally, work with minimal supervision, and quickly adapt to your systems and workflows.

To keep everything on track, we use Clockify for time tracking, Asana for task management, and Less Annoying CRM for project pipelines and contacts. We’re familiar with most platforms used in the publishing industry and are fast learners—whether it’s legacy systems or the latest digital tools. We’ll work with what you’ve got, plug into your processes, and keep momentum going.

We’re also used to working under contractor agreements and NDAs for multinationals, or with just a clear brief via email for smaller presses. Once we’re set up and connected to the right contact, we’re good to go—no time wasted.

What we actually do
Our core services cover all aspects of sales, marketing, publicity, and book distribution. This includes:

• Campaign management – strategy, implementation, and tracking
• Author communications and care – consistent, professional engagement
• Publicity and promotions – pitching, follow-ups, and documenting campaigns
• Social media & EDMs – content creation, scheduling, and delivery
• Website & catalogue updates – keeping information current and aligned
• Special projects – typically focused on distribution (print and ebook), platform/vendor research, ERP support, Australian market strategy, or content acquisition

💡 Need ideas or examples? We’ve pulled together a list of practical suggestions based on real-world projects we’ve delivered—everything from campaign management and distribution support to author mentoring and special sales.
👉 Explore ideas for publishers here

Not a publisher—but published a book?
If you’re not in publishing full time but you’ve released a book as part of your business—think executive coaches, mediators, policy consultants—we’ve got you covered too. We offer tailored services to manage your book’s social media, email marketing, website presence or design needs. While we typically work in 4+ hour weekly blocks, we’re happy to consider 2-hour packages for select clients, subject to availability. A corporate rate applies for businesses outside the traditional book industry.

Why publishers and organisations trust us
We’re not an agency. We’re not a generic admin service. And we’re not here to take on your leftovers.

RM Marketing Services focuses on the work that matters—supporting your campaigns, communications, strategy and sales.

If something’s been sitting untouched in your inbox or keeps slipping down the list, we’ll help shift it into the “done and dusted” column.

Clients value our ability to:

• Deliver results with minimal supervision
• Work seamlessly with existing teams and systems
• Handle confidential or strategic work with professionalism
• Offer flexible, no-fuss arrangements tailored to your business

What you get

✅ 35+ years’ senior publishing experience
✅ No on-costs (no leave, super, payroll tax, or tech setups)
✅ Fast onboarding and flexible availability
✅ Clear communication and defined deliverables
✅ A strong industry reputation (just check Rachael’s LinkedIn)

If you're at capacity, stuck on something important, or just need experienced support to keep things moving—we’d love to help.

📩 Get in contact and let’s talk about what outsourcing could look like for your business.

BOOK REVIEW

I recently had a chance to review this new book published by the Bloomsbury team that publish the Writers' and Artists' Yearbooks. Here in Australia we have a wonderful writing community - they are supportive of fellow writers, share experiences and helpful tips, and band together particularly on social media. To be honest, I loathe Twitter (I find it poisonous) but when it comes down to writers, illustrators, publishers, libraries, and others in the book trade, there's a lot of love and support out on that platform and other social media sites. We really do have a special industry here and we should celebrate and use that to learn and communicate with each other.

With that said, if you are interested in writing as a profession and don't have time or money to do any of the courses frequently offered via Writer's Centres, Author associations, community colleges, or even the publishers who offer training, this book is a really good place to start.

Antony gives the reader some helpful tips and tricks on time management and writing in general. First of all it's important to create a system to increase and maintain efficiency - you need to be able to meet deadlines and not forget anything. In fact he references "clean mind theory" and "memory distraction" and how to stop sabotaging from within! You need to be focussed and organised! So to start, figure out your daily writing quota, work out the number of days you have to submit, add 25% for unforeseen issues, block out days in calendar, and stick to it. Of course that sounds perfectly do-able, right?

Well not if you aren't good with email so Antony writes about getting smart with email. Throw away traditional productivity systems. Flag emails, label emails - your job is to write and not be distracted.

So what do you need? You need a task manager. A task manager is a permanent fixture in your workflow as it contains projects which in turn contains tasks. We use one here at RM Marketing Services - ASANA - however for our marketing pipelines we use Less Annoying CRM which also provides tasks and notes specific to the channels in which we work. 

Antony also talks about the power of saying No - which is also important and many writers have a hard time saying it. "Saying no gives you power both over your destiny and value". The book also talks about productive procrastination and organising your personal life.

Writers must be able to take notes quickly and easily record any thought, idea or task that comes to mind so naturally how to use your phone and computer is covered in the book. Many writers we have worked with have basic tech skills but it's time to brush up folks. Do your research and use the best devices and apps that work for you. 

One of the helpful tools he provides in the book is Job Sheets and Templates - so look out for them. There's also a download link. The Organised Writer also covers basic advice re money, invoicing, pricing, set-up, and one that I think a lot of authors (and indeed marketers!) don't pay enough attention to - taxonomy. There are summary checklists and a decent reading list.

The book is A$26.99 and is published by Bloomsbury. You can order it on their website here or ask for it at your local bookshop or library. It's also available in ebook format via ProQuest's Ebook Central so if you are affiliated with a university or organisation that has access to the platform, do look for it there. 

At the end of the day The Organised Writer is an uncomplicated read with some good basic advice to get you set up to write, keep organised, and deadline driven. ​We hope you find it useful.