Helping Publishers Do What They Do Best
When RM Marketing Services launched in 2014 it didn't take long to see what the publishing industry lacked - someone with decades of senior product, marketing and management experience who could be called upon to help get jobs and projects done quickly, efficiently and without supervision for publishers and distributors who needed support. As marketing departments were reduced and budgets slashed, publishers and distributors were quick to take advantage of our honed skills and extensive industry knowledge - special projects and consulting gigs happened in quick succession. Over time the business morphed into two streams - outsourcing solutions and consulting services. Outsourcing sales and marketing solutions covers sales, marketing, digital marketing, website and social media management as well as publicity, author care, special channel promotions, corporate communications and just about anything our clients required! If you are considering outsourcing, read more about the benefits of using RM Marketing Services below...
Outsourcing is simply contracting work out to an outside supplier. For RM Marketing Services outsourcing involves taking on a specific role or set of tasks for a defined number of hours a week. We've provided outsourcing for as little as 4 hours a week to a maximum of 21 hours. A company email address is established (as, unlike consulting requests, we represent the publisher or distributor), goals and tasks are discussed, and we work with a nominated representative or team to manage the workload being outsourced and the deadlines. We encourage regular catch-up meetings, phone calls, strategy or team meetings - we are part of the organisation but don't have the downtime that other employees have for internal facing activities, professional training or other distractions - i.e. we can actually focus on getting the work done! Depending on the work required, system access is granted and training takes place. The publisher or distributor often requests for documents to be signed - their own contractor agreement and/or a Non-Disclosure Agreement for a multinational however for smaller presses we work to an email summary and occasionally a phone call depending on the existing relationship between our two organisations. Payment is via direct deposit, 14 day payment terms. It's not complicated to set-up outsourcing and the quicker the above is organised, the quicker we can get to the work.
Benefits to outsourcing. Oncosts of each employee is estimated at being 25-30% - these oncosts include superannuation, insurance/workers compensation, leave (sick leave, annual leave, long service leave), payroll taxes and other add-ons that eat into your business and profits. Of course, these are irrelevant when you opt for an outsourced solution! Check with your accountant as well as what you can claim on your own tax returns when using a consultant, as there may be additional benefits. Many organisations are also able to bring in contractors when there are staff freezes or restrictions. Rather than restructuring teams around staff who are leaving, and bringing added stresses to already heavy workloads within your organisation, why not consider outsourcing a handful of tasks to someone you can trust and your staff will thank you for it! It could be for as little as 4 hours a week...
Benefits to outsourcing with RM Marketing Services. Director Rachael McDiarmid has 30 years sales, marketing, product, and management experience in the publishing industry with a broad skill set particularly in all aspects of marketing and promotion. She has been privileged to travel the world to meet with publishers, distributors and library vendors; heavily involved in ebooks and digital platforms; played a pivotal role in bibliographic data collection; and has decades experience with publishing, book distribution and supply chain management in Australia and New Zealand. This has all been on top of a wonderful career, mainly in academic and professional publishing. (You can view her profile on LinkedIn)
She also has an extensive network of experienced industry professionals to bring into the mix, particularly for consulting projects but often for administrative and research tasks as part of an outsourced arrangement. With the knowledge, experience and determination she brings to your organisation, you can be assured you are in safe hands. And for everyone that knows Rachael personally, you know she's professional, has a great industry reputation, and gets on with the task at hand with no fuss.
Let RM Marketing Services help you get through your to-do list and ask us about outsourcing services today.
Well, it's what many of you are thinking so I thought I would just say it. Why not start my new blog with the bleeding obvious!
After nearly 11 years working for a key account for local and international publishers, with responsibilities that covered everything from retail (wholesale) distribution to library supply (academic and public), print products to digital (online reference and ebooks), marketing communications that included website, social media, enewsletters, print promotions and more - I've got more than enough experience to help others with the Australasian marketplace.
During my time at James Bennett/Inbooks I was always asked - and respected - for my advice on the publishing industry. From international wholesalers to small publishers, my role as Publisher Relations and Marketing Communications Manager was utilised by many - for free! *
And let's not ignore my 13 years in publishing prior to that - product, sales, marketing, key account management, business development....my career has been extremely varied and wonderfully rewarding. It's covered trade, professional and vocational education publications and all facets of marketing. And it's seen an awful lot of change - remember ordering everything via ocean freight (and adding two months to publication dates) or faxing through price and availability enquiries to overseas suppliers (no internet or email)? Ah, the good old days...
At the end of the day, the publishing industry is in my blood. I can't help it. Warts and all, it's a fascinating - and changing - industry. And the one thing that I've noticed the most - particularly for the larger organisations - is that they are now run by accountants. The nature of publishing has changed. Everything is counted, every cost reviewed, every cost saving initiative is introduced. No one seems to have enough resources - or time - to do even the most basic of jobs. There isn't the same flexibility, there isn't the same money available, and sadly there is also not the same level of experience in the book trade that there used to be. Too many people come and go because they have "digital" skills but they don't GET the industry, they don't take the time to learn it, and many lack basic customer service skills.
Isn't it the first rule of business? No one exists without the customer. It's about giving them what they need in order to sell or consume your product. I fear publishers have lost sight of that and I'm here to help.
In starting this enterprise of mine it took me all of two seconds to come up with my mission: helping publishers do what they do best.** Contact me today for any marketing service you require help with.
* OK there was the odd bottle of wine presented as a thank you gift
** And if you don't know what that is, you will definitely need my help!
Rachael McDiarmid has been in the Australasian book trade since 1990. Working in trade, academic and professional publishing as well as library supply and book distribution, she's worked with thousands of publishers, distributors, library vendors, and authors around the globe. She loves a belly laugh, strong coffee, wine, and good food. She is known for her no bullshit approach. This is her blog.