Tess McCabe, author of Graphic Design Speak and Conversations with Creative Women, has put together a wonderful, practical book with 33 ideas to get seen, feel connected and grow your business.

Here at RM Marketing Services we work with authors every day, either with our outsourcing client publishers and distributors or via author consults. We’re doing a lot more coaching and consulting with authors on all aspects of marketing and distribution. Social media is a big focus for us with training - but many authors are simply NOT social media savvy. They find it confusing. If we had a dollar for every time an author asked “How do I promote myself and my work without social media?”…

​This is where Self-Promotion Without Social Media fills the much-needed gap!

The book is designed to be a practical resource to use and return to as needed. As you would expect from Tess, the book has a clean layout and design with Tips and Ideas (advice and strategies), Double Duty (notes on how one activity can blend in to another), Action and Remember icons (self-explanatory). She’s added some other features and checkboxes that are very nifty - she WANTS you to write in the book and use it as your guide, your notebook, your plan! Scribble, draw, make notes. 

As Tess says, self-promotion can be exhausting particularly for introverts. However she also markets this book to those who have spent their time promoting themselves on social media and are seeking new angles and avenues. She recognises it can be overwhelming for them too as she guides them through ideas for repurposing content for other purposes.

We just wanted to mention some of our favourite sections of the book. Her pages on optimising your website is a must read for authors. RM Marketing Services can help design your website (through online sites like Weebly, Wix, Squarespace, Shopify) but you need to know the basics of what is required for a good, functional website as well as the importance of keeping it updated and relevant for visitors.

Tess has some good suggestions for events and roadshows, printed marketing collateral, merchandising, branding and more. Two other short sections made us smile - the power of mentoring and the power of promoting others. Why? Because we are big believers in both of them.

And for readers who like to learn from others, she includes short discussions with business owners who have found success with different self-promotion activities. These help encourage and motivate readers - which the whole book does very well.

Lastly, there’s a section on packaging. Before we even saw the book, the first thing we noticed was the way the book was packaged and what it contained. Time had been spent on making sure the book looked inviting and professional. Impressive without too much fuss or expense. We were connecting with this book, before we turned to the first page.

Thank you Tess. Self-Promotion Without Social Media is now added to our book recommendations for authors.

The books

Book one: Every Stranger’s Eyes  (OUT NOW)
978-0-6487573-0-6 (PDF)
978-0-6487573-1-3 (Paperback)
978-0-6487573-2-0 (EPUB)

Book two: Suspicious Minds (MID-AUGUST)
978-0-6487573-3-7 (PDF)
978-0-6487573-4-4 (Paperback)
978-0-6487573-5-1 (EPUB)

Book three: The Man’s Machine (FORTHCOMING)
978-0-6487573-6-8 (PDF)
978-0-6487573-7-5 (Paperback)
978-0-6487573-8-2 (EPUB)

Price per title
Paperback: AU22.95, US14.95, GBP11.95, EU13.95, CA19.95
PDF/EPUB: AU10.95, US7.95

Booksellers, educational and library suppliers please order from Ingram:

Individuals please order from your preferred local bookshop or online bookseller OR go to THE HUMAN, EARTH PROJECT website at www.humanearth.net 

The world has gone mad for gin and Australia is no different. New distilleries are opening at such an astounding rate that no one has published a comprehensive book about Australian Gin, until now. What is fuelling this boom: consumers are turning their back on the same old imports and want a “craft” experience, distilling laws have been relaxed and simultaneously there is a revival of the cocktail culture both at home and with hipsters opening up cool new bars everywhere. Gin is no longer just a habitual G&T at 6 o’clock, but rather a very versatile and sophisticated drink. Our new Australian distillers are leading the world as they experiment with complex flavours, ageing, and hybrid styles like shiraz gin and green ant gin. Global awards are being won.

In Australian Gin, David Box and contributors including Jon Lark (KI Spirits), Dave Irwin and Matt Argus (Patient Wolf), Cameron Mackenzie (Four Pillars) and Phillip Jones (The Martini Whisperer) open up the world of Aussie gin. You’ll find detailed information on 80 distilleries that started the current gin craze; the people, the gins, their cellar doors and much more. There is also a list of dozens of newcomers. All for less than a bottle of craft gin.

About the Author

Until a few years ago David Box enjoyed gin. He then discovered Australian craft gin and he fell in love with a spirit that he never dreamt could be so complex. A country boy from Portland in Western Victoria, David is qualified in chemical engineering, winemaking and marketing. Having spent time working in England, Venezuela and Chile he is now based in Melbourne. He founded Gintonica and writes about and works with Australian craft spirits.

To organise an interview or an event with David please contact Rachael McDiarmid via email at

​[email protected]