RM MARKETING SERVICES
  • Home
  • Ideas for Publishers
  • Blog
  • About us
  • Contact us

Book recommendation for authors: Self-Promotion Without Social Media by Tess McCabe

10/10/2023

0 Comments

 

Self-Promotion Without ​Social Media: 33 Ways to Get Seen, Feel Connected, and Grow Your Business

Picture
Picture
Picture
Tess McCabe, author of Graphic Design Speak and Conversations with Creative Women, has put together a wonderful, practical book with 33 ideas to get seen, feel connected and grow your business.

Here at RM Marketing Services we work with authors every day, either with our outsourcing client publishers and distributors or via author consults. We’re doing a lot more coaching and consulting with authors on all aspects of marketing and distribution. Social media is a big focus for us with training - but many authors are simply NOT social media savvy. They find it confusing. If we had a dollar for every time an author asked “How do I promote myself and my work without social media?”…

​This is where Self-Promotion Without Social Media fills the much-needed gap!

The book is designed to be a practical resource to use and return to as needed. As you would expect from Tess, the book has a clean layout and design with Tips and Ideas (advice and strategies), Double Duty (notes on how one activity can blend in to another), Action and Remember icons (self-explanatory). She’s added some other features and checkboxes that are very nifty - she WANTS you to write in the book and use it as your guide, your notebook, your plan! Scribble, draw, make notes. 

As Tess says, self-promotion can be exhausting particularly for introverts. However she also markets this book to those who have spent their time promoting themselves on social media and are seeking new angles and avenues. She recognises it can be overwhelming for them too as she guides them through ideas for repurposing content for other purposes.

We just wanted to mention some of our favourite sections of the book. Her pages on optimising your website is a must read for authors. RM Marketing Services can help design your website (through online sites like Weebly, Wix, Squarespace, Shopify) but you need to know the basics of what is required for a good, functional website as well as the importance of keeping it updated and relevant for visitors.

Tess has some good suggestions for events and roadshows, printed marketing collateral, merchandising, branding and more. Two other short sections made us smile - the power of mentoring and the power of promoting others. Why? Because we are big believers in both of them.

And for readers who like to learn from others, she includes short discussions with business owners who have found success with different self-promotion activities. These help encourage and motivate readers - which the whole book does very well.

Lastly, there’s a section on packaging. Before we even saw the book, the first thing we noticed was the way the book was packaged and what it contained. Time had been spent on making sure the book looked inviting and professional. Impressive without too much fuss or expense. We were connecting with this book, before we turned to the first page.

Thank you Tess. Self-Promotion Without Social Media is now added to our book recommendations for authors.
BUY NOW ON THE CREATIVE MINDS WEBSITE
0 Comments

An incredible true story you should all read

10/6/2020

0 Comments

 

Every Stranger's Eyes by Ben Randall

Every Stranger’s Eyes is Part One of the incredible true story behind the acclaimed documentary Sisters for Sale
Picture
Watch the trailer for Sisters for Sale
Young women on the border between Vietnam and China find themselves caught between a violent custom and a vicious criminal underworld...

The multi-award-winning documentary Sisters for Sale is an incredible true story of hope, courage, and freedom. This new book, Every Stranger’s Eyes, tells the first four amazing years of that story. 

Investigating the mysterious disappearances of his local friends May and Pang, an Australian filmmaker uncovers a human trafficking crisis and sparks an amazing series of events. Betrayed, kidnapped, and forced into marriage with strangers, May and Pang – still only teenagers – are forced to make the heartbreaking choice between their baby girls and their own freedom.

Every Stranger’s Eyes is a powerful and deeply personal account illustrating the importance of direct action and the dangers of losing sight of what you believe in. 

Since its premiere in Italy in November 2018, Sisters for Sale has won awards and acclaim at film festivals around the world for exceptional filmmaking and courageous storytelling. It has now been translated into more than a dozen languages – an extraordinary feat for such a small production.

Sisters for Sale is a five-year story. Every Stranger’s Eyes covers the first four of those years, from February 2010 to January 2014. The second part of the story, Suspicious Minds, will be released in mid-2020.
START READING EVERY STRANGER'S EYES
DOWNLOAD THE MEDIA RELEASE HERE
Picture
Ben Randall
About the Author

The author, Ben Randall, is an Australian activist and acclaimed documentary filmmaker. His work has been seen and heard by millions of people around the world via new and traditional media - including CNN, Discovery Asia, Newsweek, TEDx, VICE, ABC, CBC, Channel NewsAsia, VTV, Walk Free, Freedom United, Imgur, and Reddit.

The documentary, books, and associated podcast are all part of The Human, Earth Project, a non-profit grassroots organisation founded by the author in 2013. All sales help fund the fight against human trafficking. 

THE HUMAN, EARTH PROJECT          www.humanearth.net

The books

Book one: Every Stranger’s Eyes  (OUT NOW)
978-0-6487573-0-6 (PDF)
978-0-6487573-1-3 (Paperback)
978-0-6487573-2-0 (EPUB)

Book two: Suspicious Minds (MID-AUGUST)
978-0-6487573-3-7 (PDF)
978-0-6487573-4-4 (Paperback)
978-0-6487573-5-1 (EPUB)

Book three: The Man’s Machine (FORTHCOMING)
978-0-6487573-6-8 (PDF)
978-0-6487573-7-5 (Paperback)
978-0-6487573-8-2 (EPUB)

Price per title
Paperback: AU22.95, US14.95, GBP11.95, EU13.95, CA19.95
PDF/EPUB: AU10.95, US7.95
Booksellers, educational and library suppliers please order from Ingram:
Individuals please order from your preferred local bookshop or online bookseller OR go to THE HUMAN, EARTH PROJECT website at www.humanearth.net 
Picture
0 Comments

The book on Australian Gin you've been waiting for....

1/11/2019

0 Comments

 
RM Marketing Services is delighted to be working on the new release campaign for David Box's new book Australian Gin. Read more about the book below. Available from John Reed books, December 2019. 
Picture
DOWNLOAD THE MEDIA RELEASE
LOOK INSIDE THE BOOK

Australian Gin    by David Box

The world has gone mad for gin and Australia is no different. New distilleries are opening at such an astounding rate that no one has published a comprehensive book about Australian Gin, until now. What is fuelling this boom: consumers are turning their back on the same old imports and want a “craft” experience, distilling laws have been relaxed and simultaneously there is a revival of the cocktail culture both at home and with hipsters opening up cool new bars everywhere. Gin is no longer just a habitual G&T at 6 o’clock, but rather a very versatile and sophisticated drink. Our new Australian distillers are leading the world as they experiment with complex flavours, ageing, and hybrid styles like shiraz gin and green ant gin. Global awards are being won.

In Australian Gin, David Box and contributors including Jon Lark (KI Spirits), Dave Irwin and Matt Argus (Patient Wolf), Cameron Mackenzie (Four Pillars) and Phillip Jones (The Martini Whisperer) open up the world of Aussie gin. You’ll find detailed information on 80 distilleries that started the current gin craze; the people, the gins, their cellar doors and much more. There is also a list of dozens of newcomers. All for less than a bottle of craft gin.

About the Author

Until a few years ago David Box enjoyed gin. He then discovered Australian craft gin and he fell in love with a spirit that he never dreamt could be so complex. A country boy from Portland in Western Victoria, David is qualified in chemical engineering, winemaking and marketing. Having spent time working in England, Venezuela and Chile he is now based in Melbourne. He founded Gintonica and writes about and works with Australian craft spirits.

To organise an interview or an event with David please contact Rachael McDiarmid via email at

​[email protected] 
Picture
0 Comments

    Author

    Rachael McDiarmid has been in the Australasian book trade since 1990. Working in trade, academic and professional publishing as well as library supply and book distribution, she's worked with thousands of publishers, distributors, library vendors, and authors around the globe. She loves a belly laugh, strong coffee, wine, and good food. Venice is her favourite place in the world to visit but Sydney will always be home. She loves her office assistant Dash (also known as Dashie, Dashie Dog and the Little Shit). If you haven't already worked it out, she is known for her no bullshit approach. 

    Archives

    September 2024
    August 2024
    July 2024
    October 2023
    June 2023
    August 2022
    April 2021
    November 2020
    October 2020
    September 2020
    June 2020
    April 2020
    November 2019
    October 2019
    July 2019
    October 2018
    April 2018
    January 2018
    December 2017
    November 2017
    October 2017
    April 2014

    Categories

    All
    Academic Libraries
    Academic Library Supply
    Adobe
    Adobe Creative Cloud
    AI
    Artificial Intelligence
    Australian Book Industry
    Australian Distribution
    Australian Gin
    Australian Publishing Industry
    Author
    Author Care
    Author Tips
    B2L
    Badges
    Balanced Curve
    Ben Randall
    Bibliographic Data
    Book
    Book2Look
    Book Industry
    Book Marketing
    Book Promotion
    Book Review
    Booksellers
    Books + Publishing
    Business Books
    Campaign Management
    Case Study
    ChatGPT
    Client
    Coaching
    Coaching Services
    Communication Skills
    Conflict Management
    Consult
    Consulting Services
    Content Acquisition
    David Box
    Design
    Designer
    Digital Content
    Digital Marketing
    Direct Marketing
    Distribution
    EBL
    Ebooks
    Ebrary
    Editing
    Endorsements
    Etextbooks
    Every Stranger's Eyes
    Flyers
    Google
    Graphic Designer
    How To Market Books
    Independent Publishing
    Indie Authors
    Indie Publishing
    Internet
    Introduction
    Inventory
    Libraries
    Library Supply
    LinkedIn
    Local Publishing
    Major Street Publishing
    Marketing
    Marketing Solutions
    Market Research
    Mark Rosenberg
    Mastering Hard Conversations
    Mediation
    Micro Publishers
    My Identifiers
    MyiLibrary
    New Book Information
    Nielsen
    Online Marketing
    Online Marketing For Busy Authors
    Operations
    OTJ
    Outsourcing
    Outsourcing Solutions
    Photoshop
    Portfolio
    Posters
    Project Management
    Promotional Material
    Promotions
    Proofreading
    Proquest
    Publicity
    Publisher Relations
    Publishing
    Publishing Industry
    Rachael McDiarmid
    Recommendations
    Review
    RM Marketing Services
    Sales
    Sales Material
    Self Promotion
    Self-Promotion Without Social Media
    Sisters For Sale
    Small Press
    Social Media
    Social Media Strategy
    Special Accounts
    Supplier
    Supply Chain
    Thorpe-Bowker
    Time Management
    Tips And Tricks
    Training
    Website Management
    Wholesaler
    Writing

    RSS Feed

Highlights

"Rachael is, quite simply, a book industry genius."

— Franscois McHardy, Former Managing Director, Simon & Schuster Australia

"I thoroughly recommend her for her insights and intelligent analysis."

— Terri-Ann White, Director, Upsell Publishing & Former Director, UWA Publishing

"I can thoroughly recommend RM Marketing Services and their range of services, from campaign execution to strategic consultancy."

— Eleanor Pike, Global Marketing Director, McGraw Hill 

for more recommendations please go to LinkedIn
  • Home
  • Ideas for Publishers
  • Blog
  • About us
  • Contact us