RM MARKETING SERVICES
  • Home
  • Ideas for Publishers
  • Blog
  • About us
  • Contact us

Online Marketing for Busy Authors ANZ Edition Review

30/10/2017

0 Comments

 
Picture
I recently bought a copy of Online Marketing for Busy Authors: a step-by-step guide (Australian & New Zealand edition)  from Major Street Publishing. The book is written by Fauzia Burke, the founder and president of FSB Associates, and while her name didn't ring any bells with me whatsoever, I was interested to see what was put forward in this ANZ edition.

I've met thousands of authors over the 27 years I've been in the publishing industry and many of them are lucky to be published by some of the larger publishing houses. But there is also a downside to that if you want to have more control over your own communications to your readers and the way you build your brand in the longer term. And with those that self-publish or publish with small to medium presses, this book will serve them well. In fact, it is designed for them. 

Online Marketing for Busy Authors is a basic step-by-step guide, which is practical and informative for newcomers to the book marketing field. Personally I would have liked a bit more detail and a tad more depth, but I'm not the audience! I was keen to see a copy so I could recommend it for those the book HAS been published for - busy authors and newcomers to publishing who know little to nothing about the online marketing world.

Many authors struggle with branding, communications and marketing in today's online world. They know how to write but they don't know how to market. This is the perfect introduction for them and gives them checklists and tips to make them really think about what they want to achieve in their publishing career - and not just five minutes down the track. 

The first chapter deals with branding, which I think is a good place to start. It provides questions for authors to help identify their brand. And from there it goes into strategic planning, identifying your reader, and how to "get real with your goals". I thought the chapters on "Your Priority List" and "Building Your Website" were good overviews but would have liked to see more detail. Again, I'm not the audience! The latter chapters on "Blogging, Podcasting and Videos", "Social Media and Social Networking", and "DIY Online Book Publicity" are very practical and provide some good bulletpoints to review and assess.

This is an easy-to-read summary for busy authors and it's the type of book that publishers should all have on hand to give to their new authors. Whether they are large or small presses, I think this book is excellent for author engagement and marketing planning. For the smaller presses in particular, I think it would work really well as part of an overall "author care" approach. Give your authors a copy of the book and get talking about online marketing and managing expectations. We all want a post to go viral but it's very rare. Let's get practical. Let's be honest. And while we are at it, let's have a frank conversation about what's really possible in the online world. This book is an excellent place to start.... 

Online Marketing for Busy Authors is published by Major Street Publishing and distributed by Woodslane. Pub Date: October 2017 | Paperback | 192 pages | AU$29.95
0 Comments

    Author

    Rachael McDiarmid has been in the Australasian book trade since 1990. Working in trade, academic and professional publishing as well as library supply and book distribution, she's worked with thousands of publishers, distributors, library vendors, and authors around the globe. She loves a belly laugh, strong coffee, wine, and good food. Venice is her favourite place in the world to visit but Sydney will always be home. She loves her office assistant Dash (also known as Dashie, Dashie Dog and the Little Shit). If you haven't already worked it out, she is known for her no bullshit approach. 

    Archives

    September 2024
    August 2024
    July 2024
    October 2023
    June 2023
    August 2022
    April 2021
    November 2020
    October 2020
    September 2020
    June 2020
    April 2020
    November 2019
    October 2019
    July 2019
    October 2018
    April 2018
    January 2018
    December 2017
    November 2017
    October 2017
    April 2014

    Categories

    All
    Academic Libraries
    Academic Library Supply
    Adobe
    Adobe Creative Cloud
    AI
    Artificial Intelligence
    Australian Book Industry
    Australian Distribution
    Australian Gin
    Australian Publishing Industry
    Author
    Author Care
    Author Tips
    B2L
    Badges
    Balanced Curve
    Ben Randall
    Bibliographic Data
    Book
    Book2Look
    Book Industry
    Book Marketing
    Book Promotion
    Book Review
    Booksellers
    Books + Publishing
    Business Books
    Campaign Management
    Case Study
    ChatGPT
    Client
    Coaching
    Coaching Services
    Communication Skills
    Conflict Management
    Consult
    Consulting Services
    Content Acquisition
    David Box
    Design
    Designer
    Digital Content
    Digital Marketing
    Direct Marketing
    Distribution
    EBL
    Ebooks
    Ebrary
    Editing
    Endorsements
    Etextbooks
    Every Stranger's Eyes
    Flyers
    Google
    Graphic Designer
    How To Market Books
    Independent Publishing
    Indie Authors
    Indie Publishing
    Internet
    Introduction
    Inventory
    Libraries
    Library Supply
    LinkedIn
    Local Publishing
    Major Street Publishing
    Marketing
    Marketing Solutions
    Market Research
    Mark Rosenberg
    Mastering Hard Conversations
    Mediation
    Micro Publishers
    My Identifiers
    MyiLibrary
    New Book Information
    Nielsen
    Online Marketing
    Online Marketing For Busy Authors
    Operations
    OTJ
    Outsourcing
    Outsourcing Solutions
    Photoshop
    Portfolio
    Posters
    Project Management
    Promotional Material
    Promotions
    Proofreading
    Proquest
    Publicity
    Publisher Relations
    Publishing
    Publishing Industry
    Rachael McDiarmid
    Recommendations
    Review
    RM Marketing Services
    Sales
    Sales Material
    Self Promotion
    Self-Promotion Without Social Media
    Sisters For Sale
    Small Press
    Social Media
    Social Media Strategy
    Special Accounts
    Supplier
    Supply Chain
    Thorpe-Bowker
    Time Management
    Tips And Tricks
    Training
    Website Management
    Wholesaler
    Writing

    RSS Feed

Highlights

"Rachael is, quite simply, a book industry genius."

— Franscois McHardy, Former Managing Director, Simon & Schuster Australia

"I thoroughly recommend her for her insights and intelligent analysis."

— Terri-Ann White, Director, Upsell Publishing & Former Director, UWA Publishing

"I can thoroughly recommend RM Marketing Services and their range of services, from campaign execution to strategic consultancy."

— Eleanor Pike, Global Marketing Director, McGraw Hill 

for more recommendations please go to LinkedIn
  • Home
  • Ideas for Publishers
  • Blog
  • About us
  • Contact us