Book recommendation for authors: Self-Promotion Without Social Media by Tess McCabe

Self-Promotion Without ​Social Media: 33 Ways to Get Seen, Feel Connected, and Grow Your Business

Tess McCabe, author of Graphic Design Speak and Conversations with Creative Women, has put together a wonderful, practical book with 33 ideas to get seen, feel connected and grow your business.

Here at RM Marketing Services we work with authors every day, either with our outsourcing client publishers and distributors or via author consults. We’re doing a lot more coaching and consulting with authors on all aspects of marketing and distribution. Social media is a big focus for us with training - but many authors are simply NOT social media savvy. They find it confusing. If we had a dollar for every time an author asked “How do I promote myself and my work without social media?”…

​This is where Self-Promotion Without Social Media fills the much-needed gap!

The book is designed to be a practical resource to use and return to as needed. As you would expect from Tess, the book has a clean layout and design with Tips and Ideas (advice and strategies), Double Duty (notes on how one activity can blend in to another), Action and Remember icons (self-explanatory). She’s added some other features and checkboxes that are very nifty - she WANTS you to write in the book and use it as your guide, your notebook, your plan! Scribble, draw, make notes. 

As Tess says, self-promotion can be exhausting particularly for introverts. However she also markets this book to those who have spent their time promoting themselves on social media and are seeking new angles and avenues. She recognises it can be overwhelming for them too as she guides them through ideas for repurposing content for other purposes.

We just wanted to mention some of our favourite sections of the book. Her pages on optimising your website is a must read for authors. RM Marketing Services can help design your website (through online sites like Weebly, Wix, Squarespace, Shopify) but you need to know the basics of what is required for a good, functional website as well as the importance of keeping it updated and relevant for visitors.

Tess has some good suggestions for events and roadshows, printed marketing collateral, merchandising, branding and more. Two other short sections made us smile - the power of mentoring and the power of promoting others. Why? Because we are big believers in both of them.

And for readers who like to learn from others, she includes short discussions with business owners who have found success with different self-promotion activities. These help encourage and motivate readers - which the whole book does very well.

Lastly, there’s a section on packaging. Before we even saw the book, the first thing we noticed was the way the book was packaged and what it contained. Time had been spent on making sure the book looked inviting and professional. Impressive without too much fuss or expense. We were connecting with this book, before we turned to the first page.

Thank you Tess. Self-Promotion Without Social Media is now added to our book recommendations for authors.

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