It's been a busy few months here at RM Marketing Services. As soon as I finished teaching Book Marketing & Sales at the University of Sydney, I hopped on a plane to Singapore to help the Singapore Book Publishers Association launch their version of Titlepage. It was a wonderful experience and, no surprise, I thoroughly enjoyed it.
The one hour presentation was on ... the one thing all publishers hate (Answer: Metadata) and was called The Flow of Book Information. I hope by the end of it, those attending and those watching online realised how important bibliographic data is for marketing and that instead of shuddering when they heard the word "metadata" they would say YEAH! instead (hence the thumbs up picture in the carousel below). As David Shelley, CEO of Hachette says in How to Market Books (Baverstock & Bowen):
optimising your metadata is probably the single thing all publishers can currently most effectively do on a day-to-day basis to really move the needle on most titles' sales.
Everyone needs to get it right.
While I was in Singapore I also did a social media workshop as part of the LitUp Festival. We talked about how to use social media and content strategy. It was important for attendees to discover their unique selling proposition and discover how to market their author brand through the socials.
Photos from both events are below.
Some of the material for that Effective Marketing through Social Media workshop was recently turned into an online article for the Independent Publishing newsletter from our good friends at Books+Publishing. Check it out and let me know what you think by leaving a comment here.
If you are not subscribing to the newsletters from B+P, drop everything and do it now. It's a wonderful source of information on the publishing and bookselling industry.
This was also one of the recommendations for attendees of a recent workshop for the New England Writers Centre. The subject this time was Marketing and Distribution for Indie Authors. There was an awful lot to cover - each topic could easily be their own workshop! We talked about distribution options, marketing strategy, and bibliographic information - all important topics for those in publishing already and for those just starting out.
RM Marketing Services is happy to do workshops and presentations related to marketing and distribution - two areas we do a lot of outsourcing and consulting work in. Contact us today.
Rachael McDiarmid has been in the Australasian book trade since 1990. Working in trade, academic and professional publishing as well as library supply and book distribution, she's worked with thousands of publishers, distributors, library vendors, and authors around the globe. She loves a belly laugh, strong coffee, wine, and good food. Venice is her favourite place in the world to visit but Sydney will always be home. She loves her office assistant Dash (also known as Dashie, Dashie Dog and the Little Shit). If you haven't already worked it out, she is known for her no bullshit approach.